Netflix’s newest Latin-American dramedy, Just Alice, dives head-first into the messy intersection of passion, secrecy, and identity. Created by Catalina Hernández and Rafael Martínez Moreno, the Colombian series follows a woman leading two parallel marriages — one to a famous novelist, the other to a repentant ex-priest — in a world where honesty would unravel everything she’s built.
The show blends romantic tension with sharp humor and emotional turmoil, continuing Netflix’s push for bold, character-driven global stories. Its magnetic lead, Verónica Orozco, delivers a fearless performance that’s both relatable and maddening — the kind of anti-heroine audiences can’t look away from. Here’s everything you need to know about Just Alice — from its tangled plot and vibrant cast to early reviews and release details.
All the key details about Just Alice
- Title: Just Alice
- Original title: Simplemente Alicia
- Format: Series
- Runtime: 1 season – 19 episodes
- Genre: Romantic dramedy / soap drama
- Country of production: Colombia
- Original language: Spanish
- Year of release: 2025
- Creators: Catalina Hernández, Rafael Martínez Moreno
- Main cast: Verónica Orozco, Michel Brown, Sebastián Carvajal
- Produced by: Netflix / Caracol Televisión
What happens in Just Alice?
Alicia Fernández appears to have it all — charm, confidence, and love. The problem? She has it twice. In Bogotá, she lives as the devoted wife of a celebrated novelist; in a quiet coastal town, she’s married to a former priest who believes he’s finally found redemption through her.
But juggling two lives isn’t just exhausting — it’s dangerous. Every episode layers new complications as Alicia’s web of lies begins to fray, testing how far she’ll go to preserve both worlds. It’s a blend of Big Love and Jane the Virgin, where romance meets satire and guilt dances with desire.
At its core, Just Alice is about freedom — the kind women rarely get to explore without judgment. Alicia’s choices are messy, human, and magnetic, making her both the hero and the hurricane of her own story.
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Who’s in the cast of Just Alice?
Colombian star Verónica Orozco (A Corazón Abierto) anchors the series as Alicia, delivering a fearless performance that oscillates between vulnerability and deceit. Michel Brown plays one of her unsuspecting husbands — a charming, worldly writer — while Sebastián Carvajal portrays the other, a man of faith turned lover.
Their chemistry gives the series its addictive pull, each love story believable on its own until both crash into one another. The supporting cast features strong Colombian talent, adding layers of humor, heartbreak, and tension throughout the season.
Is Just Alice based on a true story?
No, Just Alice is an original concept inspired by the age-old question: what if you could live two completely different versions of love at once? The creators describe it as a reflection on “the lies we tell to protect happiness,” re-imagining the classic telenovela structure for a modern streaming audience.
What are the reviews on Just Alice?
Early buzz from Colombian press and Latin-American critics has been enthusiastic. Reviewers praised its mix of melodrama and wit, calling it “a sexy, chaotic, and deeply human take on love’s contradictions.” On social media, viewers highlight Orozco’s daring lead performance and the show’s stylish cinematography.
Netflix Latin America reports strong engagement in pre-screenings — positioning Just Alice as one of the region’s most anticipated 2025 releases.
Where was Just Alice filmed?
The series was filmed entirely in Colombia, with key scenes shot in Bogotá’s historic neighborhoods and along the Caribbean coast. The contrast between city bustle and seaside calm mirrors Alicia’s double existence — a visual metaphor for the lives she tries to keep separate.
Just Alice: Behind the scenes and fun facts
- The project marks Netflix’s tenth original production from Colombia in 2025, signaling the platform’s continued investment in Latin-American storytelling.
- Verónica Orozco prepared for the role by shadowing marriage counselors and studying poly-relationship dynamics.
- The title — Simplemente Alicia (“Simply Alice”) — is intentionally ironic, hinting that nothing about its heroine is simple.
What’s Just Alice like?
If you enjoyed Dark Desire, Valeria, or Jane the Virgin, you’ll love Just Alice. It blends the sensual energy of a telenovela with the emotional complexity of a modern character study — smart, spicy, and impossible to pause once you start watching.
When is Just Alice coming out on streaming?
Available soon. Just Alice premieres November 5, 2025, streaming worldwide on Netflix USA as part of the platform’s international lineup. Release date: November 5, 2025. Watch on Netflix.
Watch the trailer
In the meantime, here’s the official trailer for Just Alice.
