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A Luxury Empire, a hidden identity: The Art of Sarah is Netflix’s most stylish Korean thriller

17/02/2026 17:21 - UPDATED 17/02/2026 17:21
The Art of Sarah Netflix

A body is found in the middle of Seoul. A luxury label is suddenly on the rise. And a detective begins testing every stitch of a woman’s story that keeps changing. The Art of Sarah is Netflix’s sleek Korean mystery thriller that turns high society into an interrogation room — where the biggest clue isn’t a weapon, but an identity.

Produced by Kim Jin-min (known for My Name) and written by Chu Song-yeon, the limited series pairs noir tension with the glossy surfaces of designer culture. If you’re drawn to Korean crime dramas that mix status, pressure, and psychological misdirection, you can also explore our guide to As You Stood By.

The Art of Sarah: All the key details

A mystery built on a persona that won’t sit still

At first glance, Sarah Kim looks like the kind of figure the city has already decided to worship: poised, wealthy, and untouchable. She’s positioned as the incoming regional director of Boudoir, a luxury brand so exclusive it sells into the top slice of the market — and her confidence is so complete it seems like an accessory she never takes off. Then a body appears, tied to her by unmistakable markers, and the case becomes a contradiction: the “Sarah” everyone knows may not be knowable at all.

This is where The Art of Sarah finds its hook. It isn’t simply asking “who did it?” It’s asking “who is she?” and “what version of her has been marketed to the world?” The show treats image the way thrillers treat alibis: as something shaped, rehearsed, and often designed to survive questioning.

The Art of Sarah Netflix

Shin Hae-sun and Lee Jun-hyuk reunite — with a different kind of chemistry

Netflix reunites Shin Hae-sun and Lee Jun-hyuk for the first time since their work on Stranger, but the dynamic here is colder, sharper, and more transactional. Shin plays Sarah Kim with a precision that invites belief — right up until it invites suspicion. In a February 10 press conference quoted by The Straits Times, Shin said she was drawn to the role because “a questionable incident unfolds organically around one woman,” and because “the character Sarah Kim contains multiple identities.” She added that curiosity about “how the story would unfold and end” made her feel she “had to do this project.”

Lee Jun-hyuk plays Detective Park Mu-gyeong as methodical and quietly relentless — the kind of investigator who doesn’t escalate the room, he drains it. At the same press conference, Lee said he tends to be drawn to characters with a powerful hunger, explaining, “I tend to like characters who strongly desire something. I thought the character Sarah was interesting, and I was drawn to the project.” The line matters, because it frames the series’ engine: desire isn’t just motivation, it’s the crime scene.

The Art of Sarah Netflix

Why the “Luxury World” feels like a trap, not a setting

The Art of Sarah uses designer culture the way the best mysteries use weather: it isn’t decoration, it’s pressure. Private launches, status-coded friendships, and prestige collaborations become the show’s language of threat. In this environment, a handbag isn’t a handbag — it’s access. A brand isn’t a brand — it’s a weaponized story, a way to command trust without earning it.

That’s why the series plays so well as a slow-burn thriller. The tension doesn’t come from action set pieces. It comes from the feeling that every scene is a negotiation for power: who controls the narrative, who benefits from belief, and who gets erased when the story changes.

Director Kim Jin-min on visual persuasion — and the pressure to make it “High-End”

Director Kim Jin-min leans heavily into visual storytelling, and he has been direct about how much the show depends on production design to sell its world. In comments reported by The Straits Times, Kim said, “There were quite a few elements handled through art direction, and I think I placed a lot of pressure on the art director.” He explained that since “art isn’t my speciality,” he focused on what the audience must feel: it needed to be “visually convincing,” “look beautiful,” and “feel high-end.”

That emphasis becomes part of the series’ thematic punch. The visuals are doing the same work Sarah is doing: persuading you. The show repeatedly asks whether you’re reacting to truth — or to presentation.

The Art of Sarah Netflix

A performance that’s designed to be unreadable

One of the most compelling threads in The Art of Sarah is how the lead performance is built around opacity. Shin Hae-sun has played characters with large emotional bandwidth (from Mr. Queen to See You in My 19th Life), but here she tightens everything. Sarah isn’t meant to be decoded quickly; she’s meant to be believed, then doubted, then believed again in a different way.

Shin has also addressed comparisons to her film Following, where she portrayed a fraudulent influencer. According to The Straits Times, she pushed back on the idea that the roles are the same, saying they “feel fundamentally different.” She described the earlier character as “a low-level player,” while Sarah is “a true master,” adding, “You shouldn’t be able to read what she’s thinking. She has to inspire trust and she also has elegance.” The result is a character who can stand in the center of a room and still feel like a missing person.

What to expect from the story

Netflix’s official description frames the series around a body, a luxe label, and a detective testing a story that keeps changing — and that’s the cleanest version of what you’ll get. The show begins with a woman who appears to have everything and a case that suggests she may have built it on lies. As the investigation spreads outward through employees, social circles, and financial trails, the portrait becomes fractured: every witness offers a different Sarah, and every version makes the motive harder to name.

Crucially, the series does not treat reinvention as a simple con. It treats it as a survival strategy that can mutate into something sharper — something that doesn’t just protect you, but harms others. That’s where the show’s best tension lives: not in a single secret, but in the logic of a life built to withstand scrutiny.

The Art of Sarah Netflix

Why The Art of Sarah is worth adding to your watchlist

If you want a Korean thriller that feels glossy without being shallow, The Art of Sarah fits the slot. It’s paced with control, built on performance detail, and structured around the kind of mystery that doesn’t resolve into a simple “gotcha.” It’s also unusually good at making luxury feel unsettling. In this world, beauty isn’t comfort — it’s camouflage.

Kim Jin-min has promised a payoff designed to reward patient viewing. In remarks reported by The Straits Times, he said, “If you’re intrigued after Episode 5, you absolutely have to watch until the end,” comparing missing the finale to “a cream bun without the filling.” It’s a playful line — but it underscores the intent: the show wants you to stay until the final reveal locks the whole construction into place.

The Art of Sarah release date on streaming

The Art of Sarah began streaming on Netflix on February 13, 2026 in the United States and internationally. It was released globally on the same day as a limited series and is currently available to stream on Netflix. Watch on Netflix:

Watch the trailer

https://www.youtube.com/watch?v=D0kt6A8ZaKI

Stephen Ogongo

Stephen Ogongo

Stephen Ogongo is the main writer for Streamingmania and a senior manager at New European Media. Originally from Kenya, he previously founded and directed Afronews.eu and has taught journalism at the Pontifical Gregorian University in Rome. His work blends editorial expertise with a deep understanding of global media and storytelling.